The Royal Commission for AlUla (RCU) was established to protect and safeguard AlUla, a region of outstanding natural and cultural significance in North-West Saudi Arabia. RCU is embarking on a long-term plan to develop and deliver a sensitive, sustainable transformation of the region, reaffirming it as one of country’s most important archaeological and cultural destinations and preparing it to welcome visitors from around the world. RCU’s development work in AlUla encompasses a broad range of initiatives across archaeology, tourism, culture, education and the arts, reflecting the ambitious commitment to cultivate tourism and leisure in Saudi Arabia, outlined in Vision 2030.

AVIAREPS Middle East is the market leader in the G.C.C. for destination marketing including conducting B2B travel and tourism workshops, travel trade educational seminars, roadshows, PR and digital marketing campaigns.

Having an excellent knowledge of the local market, coupled with an extensive network of key industry players including tour operators, airlines, travel agents, MICE facilitators, corporates, media and social media influencers, AVIAREPS Middle East prides itself in producing innovative, meaningful and effective workshops and events regarded by co-participants and visitors alike as the most professional and successful in the region.